Fupping’s Zak Parker asked me for the number one best, most important marketing book a small business owner should read.
It should come as no surprise to anyone who knows me…. I recommended a Seth Godin book.
Seth speaks clearly about the need to be exceptional. Throughout the book Seth provides simple and specific examples of why a Purple Cow is important, what it means to have one, and how you can achieve greatness.
You can read the entire list at Fupping.