14 Best Marketing Books for Small Business Owners

April, 2020 | Recent News

1 min read

Andrew Hatfield

Andrew has over 23 years of experience in marketing, sales, and technology across small and large organisations as well as government. With a relentless focus on customer outcomes, Andrew always looks to solve real problems

Fupping’s Zak Parker asked me for the number one best, most important marketing book a small business owner should read.

It should come as no surprise to anyone who knows me…. I recommended a Seth Godin book.

Seth Godin's Purple Cow
Purple Cow

Seth speaks clearly about the need to be exceptional. Throughout the book Seth provides simple and specific examples of why a Purple Cow is important, what it means to have one, and how you can achieve greatness.

You can read the entire list at Fupping.

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