You Should Recommend Your Competitors (only if you want them for life!)

November, 2019 | Marketing

1 min read

Andrew Hatfield

Andrew has over 23 years of experience in marketing, sales, and technology across small and large organisations as well as government. With a relentless focus on customer outcomes, Andrew always looks to solve real problems
Part of the 'Marketing' Series

Refer your competitors if you want your customers to love you and always come back

So many people misunderstand serving their customers and market. They mistakenly think it is always and only about the sale.

This could not be further from the truth. You should take on the role of servant. If you can’t help your customer directly, and you know someone who can – refer them. Even if they’re a competitor!

Yes. As Bob Burg writes in The Go-Giver – you should always give more in value than you take in payment. He outlines this in the his book as the Five Laws of Stratospheric Success.

When your customer is in need, and you recommend the solution – especially when it’s someone else – you are remembered as the one who put their needs first.

Don’t be “that guy” that tries to push something your customer doesn’t need just so you can get a sale and retire quota. That’s entirely about you and that’s not how this should work. It should be about them.

For more, and commentary on the weather in Silicon Valley, see below 🙂

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