Three quick lessons marketers can take from Valentine's Day ?? 1. Treat your customers like every...
Respect the process
How learning to deadlift 140kg teaches us to respect the process rather than simply focusing directly on the goal
33 Expert B2B Content Marketing Tips for Lead Generation with Upcity
Upcity asked and the community answered. Get 33 tips from B2B content marketing experts on how to generate more leads for your business.
How Marketers Use Style Guides to Hit Their Metrics (eBook)
Learn from 5 marketing leaders how and why a style guide will help accelerate your marketing content and growth
Congruency and Customer Expectations – Branding Matters
Branding matters – ensure you deliver a congruent customer experience. Make it easy for people to buy from you, otherwise they will go elsewhere.
3 Coronavirus Emails That Don’t Suck
Don’t be like everyone else sending the same boring spam emails about how much you care. Use these three examples your customers actually want to read
Why Your Events Team Is Your Secret Coronavirus Weapon
Coronavirus may have stopped your events – but you shouldn’t stop your events team. Now is the time to get CLOSER to your customers, and your events team is perfect
Become a Strategic Product Marketer
Become a strategic Product Marketer who is seen as key to your company’s success by your executive leadership
Customer Service Always – No one cares about your processes
Customer Service. It is one of the most important aspects of any business. It doesn’t matter if you’re business to business (B2B) or business to consumer (B2C) – it’s people who buy. And they care about being treated properly.
You Should Recommend Your Competitors (only if you want them for life!)
Do you want customers for life? Then put them first and be a servant – it is not about you, it’s about them. Always give more in value than you take in payment, even if that means referring your competitors