AltexSoft – Launching ProductsI recently spoke with AltexSoft about launch plans for new products. “There’s no universal framework for planning your launch. Andrew Hatfield, Director of Product Marketing at the Portworx startup, notes that timing and detail of the launch plan largely depend...
The A-Z of Today’s Virtualisation Needs
APAC CIO Outlook magazine reached out and asked me to write a thought leadership op-ed for their November 2017 magazine on the needs of organisations and virtualisation technology.
Three Lessons Marketers Can Learn from Valentine’s DayThree quick lessons marketers can take from Valentine’s Day ?? 1. Treat your customers like every day is Valentine’s Day You should be doing something every day to show you love and appreciate your customers. Don’t wait for some particular day or...
How to recover lost tabs from The Great Suspender
How to quickly recover lost Chrome tabs from The Great Suspender now that it is disabled due to malware
Never Underestimate The Value Of Your ExperienceKids, they (re)teach us the darndest lessons! While chopping up the ingredients for last night’s mean, beef fajitas by the way, my 8 year old daughter was watching intently. As I finished the green spring onion and Thai red chilies, I took the little bowl I was...
What is your go-to music inspiration for work?
What do you listen to when you want to concentrate?
My go to, even years later, is STILL the Submergence soundtrack when I’m working on something.
Respect the process
How learning to deadlift 140kg teaches us to respect the process rather than simply focusing directly on the goal
33 Expert B2B Content Marketing Tips for Lead Generation with Upcity
Upcity asked and the community answered. Get 33 tips from B2B content marketing experts on how to generate more leads for your business.
How Marketers Use Style Guides to Hit Their Metrics (eBook)
Learn from 5 marketing leaders how and why a style guide will help accelerate your marketing content and growth
Congruency and Customer Expectations – Branding Matters
Branding matters – ensure you deliver a congruent customer experience. Make it easy for people to buy from you, otherwise they will go elsewhere.
3 Coronavirus Emails That Don’t Suck
Don’t be like everyone else sending the same boring spam emails about how much you care. Use these three examples your customers actually want to read
Three Quick and Easy Ways to Secure Zoom and Stop Zoom Bombing (Step by Step with 6 Bonus Tips)
Three simple ways to help stop Zoom bombing. Zoom is a fantastic app that has grown massively due to coronavirus, but has also suffered some security issues.